When thinking about how to position your business to the world, there are two very important aspects to consider – features versus benefits. Simply put, features are the technical or literal aspects of your product or service, while benefits are the things a customer will gain from using your product or service. Of course, each […]

Your website is perhaps one of the most important marketing tools in your entire business. That is simply because it is one of the few, if not the only, marketing strategies that works for you 24/7. You could be vacationing on some faraway island beach, watching your kid’s soccer game, or even catching up on […]

We’re living in a time of an expansive free market. This means there’s a lot of opportunity, but there’s also a lot of competition. It’s important to find ways for your business to stand out so that you can continue on your journey to the top.  Having an established brand voice is a great way […]

As a business owner, you have likely run across the term ‘copywriting.’ Similarly, you probably know that posting regular high-quality content is essential to your business’ overall success. But, what is the difference between these two aspects of your marketing strategy, and how should each be used to promote your business in the most effective […]

Social media marketing is an effective and affordable strategy to find new leads, build your reputation, and advertise your services. Successful social media marketing begins with building a professional profile. But what do successful business social media profiles look like? The specifics of each profile are going to change depending on what site you’re using, […]

Griffin Web Design & Marketing Blog Post Draft – March 2022 What Does the Average Ashevillian Look For in a Business Website? Knowing your audience is, of course, an integral part to your marketing strategy. So if you have a local Asheville business, how do you successfully advertise to your clientele through your website? What […]