Asheville Web Design: (828) 385-4900


A Step By Step Guide to Repurposing Old Blog Content


Repurposing old blog content can be a great way to breathe new life into your website and attract new readers. Not only can it save you time and energy, but it can also help you reach new audiences and improve your search engine rankings. Here are some tips on how to repurpose old blog content effectively:

  1. Update your old content. If your old blog post
    is still relevant, but the information is out of date, take the time to update it with the latest information. This will not only make your post more valuable to readers, but it will also show that your website is active and up-to-date.
  2. Create new content from old content. Take a deeper dive into one of the points or topics that you covered in an old blog post, and create a new, in-depth piece of content on it. For example, if you wrote a post about the benefits of exercise, you could create a new post about different exercise techniques and how to choose the right one for you.
  3. Use old content to create an ebook or lead magnet. Take a collection of your most popular and relevant blog posts and turn them into an ebook or lead magnet that you can use to attract new subscribers and customers.
  1. Repurpose old blog posts into other formats. You can take your old blog post and repurpose it into a video, podcast, slide deck, or infographics. It is an easy way to get a new audience that prefers to consume content in a different format, as opposed to reading.
  2. Utilize social media to drive traffic to your old blog posts. Share your older posts on your social media channels to increase traffic to your website. This can be a great way to reach new audiences and attract new readers.
  3. Utilize internal linking strategies. By linking older posts to your new post, you can drive the attention of your readers to older content. This will help you to increase the traffic and engagement on your older posts.
  4. Analyze and revise your SEO strategy as needed. Are the keywords you previously chose for your blog posts not performing well? Take some time to do a deep dive on the performance of your content, and adjust your SEO strategy accordingly.

Repurposing old blog content can be a valuable strategy for any business looking to maximize their online presence. By following the steps we’ve outlined in this post, you can drive traffic to your website and attract new customers.

Feeling like this might be a difficult project for you to take on? Griffin Web Design specializes in custom web design and marketing needs from A to Z. With our help, you can turn your old blog content into a valuable asset for your business.