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As we head into one of the busiest times of year, with all of the holidays and celebrations to attend to, it’s important to remember what an incredible opportunity we have as business owners to capitalize on the spirit of each holiday. When it comes to marketing, people want to feel like companies get them as people.… Continue reading Five Holiday Marketing Hacks

Whether you’re thinking about your business’ own custom web design or ways to refine or upgrade your marketing strategies, you’ll want to consider the advantage of a strong value proposition. Griffin Web Design is here to help coach you through every step of the process to ensure a strong customer experience and copywriting that sells.… Continue reading Understanding Your Business’ Value Proposition

When thinking about how to position your business to the world, there are two very important aspects to consider – features versus benefits. Simply put, features are the technical or literal aspects of your product or service, while benefits are the things a customer will gain from using your product or service. Of course, each… Continue reading Features Vs. Benefits

Your website is perhaps one of the most important marketing tools in your entire business. That is simply because it is one of the few, if not the only, marketing strategies that works for you 24/7. You could be vacationing on some faraway island beach, watching your kid’s soccer game, or even catching up on… Continue reading The Importance of a Good Website

We’re living in a time of an expansive free market. This means there’s a lot of opportunity, but there’s also a lot of competition. It’s important to find ways for your business to stand out so that you can continue on your journey to the top.  Having an established brand voice is a great way… Continue reading The Importance of a Brand Voice

As a business owner, you have likely run across the term ‘copywriting.’ Similarly, you probably know that posting regular high-quality content is essential to your business’ overall success. But, what is the difference between these two aspects of your marketing strategy, and how should each be used to promote your business in the most effective… Continue reading Copy Vs. Content (And Why Your Business Needs Both)

Social media marketing is an effective and affordable strategy to find new leads, build your reputation, and advertise your services. Successful social media marketing begins with building a professional profile. But what do successful business social media profiles look like? The specifics of each profile are going to change depending on what site you’re using,… Continue reading Creating a Successful Social Media Profile

Griffin Web Design & Marketing Blog Post Draft – March 2022 What Does the Average Ashevillian Look For in a Business Website? Knowing your audience is, of course, an integral part to your marketing strategy. So if you have a local Asheville business, how do you successfully advertise to your clientele through your website? What… Continue reading What Does the Average Ashevillian Look for in a Business Website?

Do you own your domain name? Do you know why it’s important to do so? Your domain name is one of the most important assets to secure for your business. Some “professional” design firms register clients’ domains in their own names and accounts, either because they may want to hold them hostage in the future,… Continue reading The Importance of Owning Your Domain Name

Ready to take your business to the next level? Would you like a full web design and marketing staff on your team for a low monthly fee? Let’s talk! We’re ready and excited to help you with our brand new Intelligent Flexi-Plans for Full Service Web Design & Marketing, designed for YOU! Now is a… Continue reading New Year, New Intelligent Flex-Plans for Full Service Web Design & Marketing for YOU!