Category: Blogging

Your website is often the first point of contact between your business and potential customers. As such, it needs to be up-to-date, attractive, and user-friendly. However, like all things digital, websites have an expiration date. Technology, design trends, and user preferences evolve over time, making website revamps a necessary part of maintaining a strong online… Continue reading Website Revamp: When and Why Your Business Might Need One

Asheville, North Carolina, is known for its vibrant arts scene, beautiful mountain vistas, and thriving community of local entrepreneurs. For small business owners in Asheville, having an online presence is crucial to attract and retain customers. While many business owners understand the importance of a well-designed website, not everyone recognizes the significance of localized Search… Continue reading The Importance of Localized SEO for Asheville Small Business

Repurposing old blog content can be a great way to breathe new life into your website and attract new readers. Not only can it save you time and energy, but it can also help you reach new audiences and improve your search engine rankings. Here are some tips on how to repurpose old blog content… Continue reading A Step By Step Guide to Repurposing Old Blog Content

As a business owner, you have likely run across the term ‘copywriting.’ Similarly, you probably know that posting regular high-quality content is essential to your business’ overall success. But, what is the difference between these two aspects of your marketing strategy, and how should each be used to promote your business in the most effective… Continue reading Copy Vs. Content (And Why Your Business Needs Both)

Unfortunately, we see a lot of phishing scams in our line of work. We frequently get concerned phone calls and emails from clients, worried that they are about to be sued over a copyright infringement or that their domain is about to expire unless they send payments immediately. The worrisome thing about these types of… Continue reading Protect Yourself from Phishing Scams