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The Value of Business Transparency (And Why You Should List Your Prices Online)


Marketing is a fascinating field because it is always changing with the times. One thing that has become increasingly apparent is just how much modern consumers appreciate transparent and honest brands. It’s not enough to simply provide an excellent product or service anymore. Businesses need to find creative ways to stand out from the crowd.

One aspect of brand culture that is becoming
more desirable for consumers is the transparency of pricing. Let’s face it – almost everyone has a bottom line, and most people are strapped for time. Here are some of the reasons why we here at Griffin Web Design have chosen to post our pricing online, and why we think it would benefit your business as well!

Transparent Pricing Builds Trust With the Consumer

As we stated before, consumers are becoming increasingly engaged with honest brands and companies. Being upfront about your company’s pricing creates an automatic feeling of trust and relief for your potential client. It immediately resolves any problematic thoughts such as, “Oh, gosh, how much is this going to cost?” or “There must be a reason why they didn’t post their pricing – I think I’ll just look elsewhere.”

Transparent Pricing Demonstrates You Value a Consumer’s Time

We’re living in a busy world, so let’s be real. Who really has the time to call up a bunch of different companies to inquire about and compare pricing? It’s simply not realistic. Avoid the possibility of losing potential clients before they even pick up the phone by being transparent with your pricing. Instead, be the hero for the customer that thinks, “Wow, I really appreciated not having to dig for this information and spend time I didn’t have.”

Transparent Pricing Sets Your Brand Apart

Even though we’re starting to see changing trends in the market with consumer preferences, it typically takes a while for businesses to catch up. Right now, we’re in a transitional phase where a lot of businesses haven’t realized the benefits of transparent pricing. In this way, your brand can stand apart from its competitors with pricing that tells a story about who you are, and what really matters.

Let Griffin Web Design Help You with your Web Design and Marketing Needs

Rather than focusing all of your efforts on sales, let the right clients come to you. If you’re upfront with what you’re all about and what you have to offer, your dream clients will come knocking on your door, rather than the other way around.

If you’re ready to make these kinds of changes, we’re ready to have you on board. We have outstanding prices for the quality that we deliver. We publish all of our pricing online and our quality is top notch. For all of your custom web design and marketing needs, we look forward to serving you here at Griffin Web Design.