As a business owner, you have likely run across the term ‘copywriting.’ Similarly, you probably know that posting regular high-quality content is essential to your business’ overall success. But, what is the difference between these two aspects of your marketing strategy, and how should each be used to promote your business in the most effective […]

Social media marketing is an effective and affordable strategy to find new leads, build your reputation, and advertise your services. Successful social media marketing begins with building a professional profile. But what do successful business social media profiles look like? The specifics of each profile are going to change depending on what site you’re using, […]

The end of the year is a great time to take inventory of your social media and plan for the new year. What’s working and what isn’t? What are your social media and marketing goals? Are you on relevant platforms for your industry or service? Do you need to add any? Are you growing your […]

We love a good call-to-action! Have you ever used one of these handy tools before? In the world of marketing, this is a great way to engage your audience and deepen your relationship, involve them in a project, recruit them to your team, drive up sales, and really anything else you’d like to do with […]

These days, having a business means you must participate in social media in some capacity. Never before have we seen such a huge emphasis and priority placed on an active and engaging online presence. And it’s so much more than merely creating content that your audience enjoys, although that’s vital to a successful business as […]