We love a good call-to-action! Have you ever used one of these handy tools before? In the world of marketing, this is a great way to engage your audience and deepen your relationship, involve them in a project, recruit them to your team, drive up sales, and really anything else you’d like to do with your business! A well-done call-to-action feels seamless, inspiring, and mutually beneficial. But how do you create one that is effective, and when is the right time to utilize this tool? We’ve gathered some great ideas in today’s blog to help you get organized and prepared to use effective calls-to-action!
First things first, what’s a call-to-action?
Okay, before we get ahead of ourselves, we need to define the term “call-to-action” or CTA. This is a marketing tool used to get an immediate or rapid response from your audience. The great thing about these tools is that they encompass a lot of ways to communicate with your customers. And, even better, anyone can use them! CTAs are as old as time, and you may have been using them for your business for ages without realizing it. Some marketing teams plan out strategic CTAs in the form of specific deals on their products (“Today only; buy two, get one free!”), while others use them to encourage more communication (Call us today for a free consultation!). We love them mainly because they are so accessible and can be such an effective way to achieve a goal. Next, let’s talk about a few must-haves for a strong CTA!
Be sure to include all the crucial information
Along with any type of marketing, honesty and transparency is the best policy. If you write a call to action offering a discount but fail to include that a minimum purchase is required, you aren’t helping yourself build a trustworthy relationship with your audience. In fact, the more information you provide for your CTA, the more likely you are to get the right kind of customer responding and interacting with your business. Clear, concise, communicative language is the best!
Choose your words with intention
This is the moment to truly say what you want. If you are using a CTA to drive up sales, use terms such as “purchase” or “buy” to start off strong. Powerful, actionable words come with a sense of confidence that is very attractive to potential customers. At the same time, your CTA should have a sense of excitement or enthusiasm, especially if you are asking for an immediate response. “Subscribe now!” or “Call today to start the conversation!” are great examples of concise and positive CTAs.
Don’t forget that an effective CTA illustrates how the action is mutually beneficial. It’s important to communicate to your audience precisely why they should head to your office or pick up the phone and call Griffin Web Design & Marketing now for the best in Asheville web design and marketing success! Letting your customers know just how they’ll benefit from responding is crucial in encouraging them to take action.
Ready to start utilizing this effective tool for your business? We can give you a hand with that! We have excellent marketing plans set up to improve your custom web design’s SEO, foot traffic, and client interaction. Call us now at 828-385-4900 to get your business on track for maximum sales!