Griffin Web Design & Marketing
Blog Post Draft – March 2022
What Does the Average Ashevillian Look For in a Business Website?
Knowing your audience is, of course, an integral part to your marketing strategy. So if you have a local Asheville business, how do you successfully advertise to your clientele through your website? What does an Asheville local look for in a business’s custom web design? Asheville is a small town at heart. Our community has a strong interest in supporting our local economy, environment, and neighborhoods. Asheville folks look for people they can trust, and that often extends into their business. In this post, we’re going to break down three important aspects of your website’s design and how to successfully market it in Asheville.
You can communicate a lot more through web design and flow than you may think. It’s a good idea to brainstorm some words you may want to be associated with your business before building a website, and consider how you can communicate those values aesthetically. For example, do you want to be thought of as modern, forward-thinking, and efficient? The use of clean lines and sharp angles throughout your design may effectively communicate those values before ever using any text. If you’re looking to communicate a community-oriented values, or even an ecologically and/or socially conscious mindset, a website with softer design features that flow organically into each other, paired with a muted natural color palette, may be more appropriate.
Tone and Writing
The content of your website is obviously a vitally important component, but the way you choose to communicate information with potential clients can be just as influential. The tone used in your website’s copy should reflect the visual design style and the values of your business. Warm, welcoming, conversational tones communicate strong customer service skills and community values. If the subject matter requires a bit more of a professional tone, you can still communicate without sounding too dry or somber. This is where you can lean on your custom design style and content to warm up some otherwise sparse language.
Finally, the content of your website is crucial. After all, its primary purpose is to accurately communicate your goods and services to potential clients. Of course, your content should be as accurate and plainly written as possible – you want to clearly communicate without assuming the person reading is an expert in your field. Use clear and concise language, and avoid wordiness whenever possible. Nothing clutters up good web design quite like a solid wall of text! Some important content you can include in addition to basic descriptions of your services include testimonials, personal photos (avoiding stuffy stock images), and references; all of which help you build a solid reputation and trust with your potential clientele!
Griffin Web Design & Marketing keeps these goals and more in mind when creating our Asheville clients’ custom web designs. By balancing aesthetics with content, and professionalism with personality, we help Asheville businesses thrive with customized websites that show results.