Do you own your domain name? Do you know why it’s important to do so?

Your domain name is one of the most important assets to secure for your business. Some “professional” design firms register clients’ domains in their own names and accounts, either because they may want to hold them hostage in the future, or because it’s easier to register it in their own account rather than setting up a new account for their clients. Best practice is for your domain to be registered to you and your business, not someone else’s. You should own and have control of your domain. It’s a huge part of your brand, one of its most valuable assets, and is unique to you and your business. At Griffin Web Design & Marketing, we always register domains in our clients’ name.

It’s also vitally important to keep your contact information current with your registrar, and make sure to protect your email address from the public record. This can be done either with a private registration, which can sometimes cost a bit more, or with a registrar that can encrypt email addresses, such as our preferred registrar, GKG.net.

Protecting your domain name protects your company’s brand, presence, and content online. And if you need to forward or redirect an old domain name, owning it will make this process easier, ensuring that no business is ever lost.

Even if you don’t have a website, consider contacting us to help register your domain name for use now or to park it until a later date. Once you own it, no one else can, so that your business’s online future is protected.

Your online branding and presence starts with your domain name—your company’s online identity. Own it! Call Griffin Web Design & Marketing to create or update your website today, and we’ll be happy to help you secure your valuable domain name!