We’re living in a time of an expansive free market. This means there’s a lot of opportunity, but there’s also a lot of competition. It’s important to find ways for your business to stand out so that you can continue on your journey to the top.
Having an established brand voice is a great way to attract people to connect with your business, values, and mission. And the more buy-in you have, the more sales you should see.
What is a Brand Voice?
People often identify businesses with types of people and personalities. Your brand voice is the distinct personality that your business portrays to the world. The more a consumer likes your brand voice, the more you will be able to develop a know-like-trust factor that will help to drive sales and customer engagement.
How to Create a Brand Voice
When creating your brand voice, you will want to brainstorm all of the qualities or characteristics you might associate with your business or your brand. It can be helpful to write down anything that might come to mind and work on fleshing out ideas later.
You also might want to make distinctions about your brand. For example, you might write out some sentences for your own personal understanding:
My brand would say things like: _________, __________, and _________.
But, my brand would never say things like:__________, _________, and _________.
It can also be helpful to come up with a persona. This is a comprehensive list of what your brand would be like if it was an actual person. This list also can be indicative of characteristics that real people in your target audience might have. Ask yourself:
What kind of car would this person drive?
How much money do they make a year?
Are they married or single? Male or female?
Helping to identify all of these things for your brand can be paramount in understanding the larger picture of your marketing strategy.
Once you feel comfortable with your understanding of your own brand, it’s important to try to keep your communication consistent across the board. You’ll want to make sure to stick to your brand tone and make things always seem like they’re being written or said by the same person, even if they are not.
When outsourcing your communications, it is important to work with a marketing expert that understands the importance of these nuances.
You might already have an established brand, or you might realize that your business sounds more generic and really needs some personality to drive consumer engagement. Not to worry!
Griffin Web Design – Asheville Web Design
No matter where you are in the process, we here at Griffin Web Design are happy to discuss our thoughts and/or ideas with you about how to incorporate the most effective brand voice for all of your marketing and custom web design needs.