Social media marketing is an effective and affordable strategy to find new leads, build your reputation, and advertise your services. Successful social media marketing begins with building a professional profile. But what do successful business social media profiles look like? The specifics of each profile are going to change depending on what site you’re using, but there are three key points that you can apply across all platforms.

The images you choose are key to the success of your profile. Using quality and professional images communicates capability. Stock photos work in a pinch, but custom images give your profile a personal touch and lend credibility, allowing your clientele to get to know you. The content of your images is important, as well. They should, of course, be relevant to your business and the text, if any, you’re posting them alongside. They should also provide some brand recognition, through the use of logos, a relevant color scheme, or other theme throughout.

Including calls to action throughout your profile maximizes its potential. Decide what you want people to do after viewing your profile. Should they visit your website? Make a reservation? Donate to your cause? Whatever your call to action may be, there should be an option at the top of your page prompting your client to do so. Providing a relevant link here is also crucial.

And, of course, the description you provide for your business is crucial. Descriptions should be thoughtful and concise. All social media sites organize your information a little differently, so be sure to include the most necessary information in the most visible place. And, most importantly, keep your information updated! If you change your business hours, be certain you immediately update your profiles to reflect those changes.

Creating a profile is just the beginning of a social media marketing strategy. Griffin Web Design & Marketing builds and maintains quality social media profiles across multiple platforms for our clients, ensuring them a professional and effective online presence. We regularly update profiles with relevant professional photos and blurbs written to optimize search engine results. We also assist in responding to comments, messages, and reviews, keeping your customers engaged. View our full marketing plans, learn about our custom web design services, and keep up with our blog for more useful marketing and custom web design tips, all here on our website.