E-Commerce
Do you wish to actually sell your products or services on the Internet?
A website is considered an "e-commerce site" when products are sold and credit cards are accepted online. Adding e-commerce capabilities can increase the amount of time, effort, and money that go into creating your website. However, it is often worth it to have the income potential your website could generate from actually selling products online.
When deciding whether or not to sell products online, a few useful questions to consider include the following:
- Is selling products the primary nature of your business?
- Do you manufacture a product, so people will expect to be able to get the product from you?
- Do you have a lot of competitors on the world wide web that are already selling the products you wish to sell?
- If so, what will set your site apart from theirs? Better prices? Greater selection?
- What is your budget for developing your website?
- Would it be better to start with an informational site and add on e-commerce functions later?
If you decide that going with an e-commerce site is right for you, there are four options listed below. Keep in mind that additional features will require additional development time and expense.
Option #1 PayPal Shopping Cart |
Option #2 PayPal Shopping Cart on a Wordpress Site |
Option #3 Fully Functioning Shopping Cart with Custom Design |
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Setup Fee | $270 setup fee includes up to 20 product "add to cart" buttons. Additional products are $15. | $450 setup fee provides installation and setup of a PayPal shopping cart with up to 20 product buttons. Additional products are $15 or may be added oneself using Wordpress. | $1850 setup fee integrates design with fully functioning, database driven shopping cart. Products may be entered by the client using a web-based interface, or by the web designer for $15 per product. |
Monthly Fee | No Additional Monthly Fee | No Additional Monthly Fee | Hosting fee increases to $35 per month |
Pros | Cheapest option. Allows client to receive payment via credit cards without the hassle of applying to a bank for a Merchant Account. | Cheapest option that also allows client to add products him/herself. Allows client to receive payment via credit cards without the hassle of applying to a bank for a Merchant Account. | Most professional option. Captures all order totals even on multiple quantities of multiple items. Calculates order total, including shipping and tax when appropriate. There is no additional cost of creating the web page with the product photos and descriptions. These pages are generated automatically by the shopping cart database. |
Cons | Web design client must set up own PayPal Business Account. PayPal takes a small percentage of the sale, comparable to a merchant account with a bank. Other factors may apply. To confirm PayPal advantages or disadvantages or learn details, visit PayPal.com. Griffin Web Design cannot be responsible for PayPal policies or reliability. |
Only works on Wordpress websites. Web design client must set up own PayPal Business Account. PayPal takes a small percentage of the sale, comparable to a merchant account with a bank. Other factors may apply. To confirm PayPal advantages or disadvantages or learn details, visit PayPal.com. Griffin Web Design cannot be responsible for PayPal policies or reliability. |
Most complex setup. Most costly option. Requires setting up a Merchant Account with a bank to accept credit cards. Requires setting up an account with an online payment gateway such as Authorize.net (typically around $100 to setup and around $20 per month). Requires the purchase of an SSL certificate (typically $120 per year). Bank takes a small percentage of the sale. |
If you're considering any of these options, feel free to contact us for more guidance.